Masterclass: Behavioral Economics Toolbox for Policy Design

with Margarita Gomez

Executive Director of the People in Government Lab at the Blavatnik School of Government

University of Oxford

In light of recent developments related to the novel coronavirus the Masterclass is postponed until further notice. A new date and time for the Masterclass will be scheduled as soon as the situation allows, and will be published on CPI website and social media channels. Applications for attending the Masterclass remain open and can be submitted to

What is behavioral economics and what does it tell us about human decision-making? How can behavioral insights help us design impactful and cost-effective public policies? What behavioral economics tools and methods do policymakers have at their disposal for tackling common public challenges? What can we learn from the experiences of other countries in leveraging experimental approaches for public sector problem-solving? What is the skill set required to craft evidence-based solutions and achieve positive social outcomes?

The Behavioral Economics Toolbox for Policy Design Masterclass will help you answer these questions by introducing you to:

  • Current trends, approaches and tools in behavioral economics for policy design
  • Value and purpose of applying experimental methods to the design of public policies and services
  • Applications of behavioral and experimental methods to solving public challenges from across the world
  • Theory and practice of leveraging behavioral economics for implementing socially beneficial interventions
  • What’s next for behavioral insights for policymaking in Serbia, Western Balkans and globally

The Masterclass will be delivered through a combination of short lectures, practical team and individual exercises, and discussions.

Masterclass Leader

Margarita Gomez is the Executive Director of the People in Government Lab at the Blavatnik School of Government of the University of Oxford, a program aiming to improve the motivation, responsiveness and effectiveness of people working in government by creating and spreading the evidence base for a better government workforce. Margarita previously served as the Head of the Innovation, Behavioural and Experimentation Unit at the National Laboratory for Public Policies of Mexico. She has an extensive experience in applying behavioral insights and human-centered design methods to reducing corruption in Mexico’s public sector, increasing gender equality and diversity in government, and increasing tax compliance, among others. Her experience also includes working as a Fellow at the Behavioural Insights Team (UK), Founder and CEO of a think tank specializing in security and education issues, Director General and adviser to the Minister of Public Safety in Mexico. Margarita holds a Master of Public Policy from the University of Oxford, a BA in Political Science and International Relations from CIDE Mexico, and is a certified design thinker from the DesignThinkers Academy in Amsterdam.

Who we are looking for

  • You are a current student of a Bachelor’s or Masters’ program in Serbia, in a related field such as public policy/administration, political science, economics, econometrics, statistics, psychology, management and organizational sciences, among others
  • You are curious about the potential of behavioral economics for solving public policy challenges and want to learn practical methods and tools for designing impactful solutions using behavioral insights
  • You are driven, enthusiastic about learning and developing new skills, and demonstrate a commitment to contributing to public good
  • You are comfortable learning and communicating in English

How to apply

Please submit your CV and motivation letter (max 1 page) to

Applications should be submitted no later than 31 March 2020.

For any questions you can email us at